Your GTM belongs in gitRegister
Clay
Cargo vs Clay

Clay was built for humans.Cargo is built for agents.

Clay puts a person in front of a table and makes them fast. Cargo puts the engine in a repository an agent can read, run and fix: models, plays, a CLI, a git history, and a system that keeps going when nobody is watching.

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Why this matters now

The operator used to drive.Now the agent does.

Every GTM tool in market was designed around a person at a screen, because that was the only thing operating it. That assumption is what Clay is excellent at and what it cannot outgrow.

Company
Email
Score
Acme
found
82
Initech
found
64
Umbrella
pending

Someone has to be here for anything to happen

A screen is a ceiling

A table can only ever run what one person thought to put in it, and that person has a day job. The work is capped by their attention, and it stops when they are on holiday or when they leave.

$ cargo-ai project plan~ play routing.ts+ agent expansion.ts2 changes, 0 destructive

An agent opened this. A human approves it.

A repository is not

An agent reads the whole engine, changes it, and proposes the change as a diff you approve. It looks where nobody had time to look, and it gets better every week it is left running.

What that actually means

Four things change when agents are the operator

None of this is a feature list. Each one is what an agent needs in order to run a revenue process without a person in the loop.

The engine, not a table

Accounts, deals, territories, subscriptions and your own objects, connected across CRM, warehouse, product and billing. An agent needs state it can query and write to, not rows it has to scroll.

The CLI is the product, not an add-on

Clay ships an API, a CLI and an agent plugin, and they reach parts of the product. In Cargo every primitive is defined, deployed and driven from code and over MCP, so there is nothing an agent can only do by clicking.

Git, not in-app history

The whole engine is TypeScript in your repository. Changes arrive as pull requests with a plan diff, get reviewed like any other code, and roll back to any release.

Self-driving, not campaign by campaign

Plays fire on business change rather than on someone pressing run. Failures retry, sensitive actions wait for approval, and every run leaves a trace you can query.

ClayClay
Cargo

Designed around

A person operating a spreadsheet

An agent operating a typed system

The artifact

A table, and the columns configured on it

A repository: models, tools, plays and agents

How you change it

In the UI, with an API and CLI alongside it

A pull request, planned as a diff, then deployed

How you undo it

In-app workflow versions

Roll back to any release

What starts the work

Someone presses run

The business changes

When it breaks

Open the row and look

Retries, approval gates, queryable traces

What it looks like

You ask, the agent builds, you approve

The engine is code, so a change to it arrives the way any other change to your systems arrives: as a diff somebody reads before it is live.

claude> Reactivate closed-lost accountswhen their champion leaves
01

You ask for the outcome

In Claude, in Cursor, or from the terminal. You describe what the business needs, not which column to configure.

$ cargo-ai project plan+ play reactivate-on-exit+ tool detect-job-change~ model Accounts2 to create, 1 to update
02

The agent writes the play

TypeScript in your repository, using the same primitives your team uses. The plan shows exactly what will change before anything does.

pull request #248reactivate-on-exitmerged by you, deployedrelease 41, reversible
03

You approve, and it runs

Nothing reaches production until a human merges the pull request. Every release is versioned, and any one of them rolls back.

Step two is the one with no equivalent in a table. Clay keeps in-app workflow versions, so you can look back at what a workflow used to be. What does not exist is the step in the middle: a proposed change, written out, that somebody reads and approves before it is live.

Choosing

When to choose which

Clay is genuinely better at the job it was built for. The decision is whether a person or an agent is going to operate this in a year.

Clay

Choose Clay when…

A person is the operator, and that is the plan
The job is building audiences to go after
You want to test which data providers cover your market
Nobody on the team will adopt a CLI or read a diff
You work campaign by campaign: launch, learn, move on

Choose Cargo when…

Agents should run the process and humans should approve it
The engine has to live in git, with review and rollback
Work has to start when the business changes, not when someone logs in
Customer truth is spread across CRM, warehouse, product and billing
The process has to keep operating after the person who built it leaves

Pricing

Price your own workload

There is no single answer: Cargo bills one shared credit pool across enrichment and orchestration, Clay meters Actions and Data Credits separately, and which wins depends on your mix. Published pricing on both sides.

Your current Clay plan

Your estimated cost

ClayClay
$495/moGrowth, 40K Actions + 6K DC
equivalent
Cargo
$495/mo5.5K credits/mo, steps not metered

What 5.5K credits/mo gets you on Cargo

Clay Growth: 40K Actions/mo in this tier · Cargo: steps aren't metered separately

5,445

Work emails

5,445

Companies

10,784

People

915

Phones

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Estimates use published self-serve pricing and the inputs above. Actual costs vary by provider mix, AI usage and contract terms. Last verified August 2026.

See methodology and sources

Methodology: Cargo figures use published credit costs per enrichment type (shown next to each input), plus 0.01 credits per orchestration step and metered AI usage, priced against the same monthly credit tiers as our pricing page. Clay prices Actions and Data Credits as two separate tiered meters; we sum the smallest Action tier and the smallest Data Credit tier that fit the workload, on the cheapest eligible plan (Launch), so the Clay figure is never inflated. Clay Data Credit costs per enrichment (email ~3 DC, phone ~13.7 DC, person ~4 DC) are typical marketplace costs and vary by provider; every enrichment or step on Clay also consumes 1 Action, including with your own API keys. Above Clay's largest self-serve tiers (200K Actions, 50K Data Credits per month) Clay is custom-priced Enterprise, so we show no estimate. Monthly billing shown; Clay annual billing is 10% lower. Pricing sources: clay.com/pricing and Clay Actions & Data Credits. Last verified August 2026.

Migration

Move one workflow, not your whole stack

The cost of leaving Clay is people-hours, not credits. So the honest answer is what moves, what does not, and what you can skip entirely.

What moves

Tables, functions, Claygents, provider connections and scheduled workflows. Clay exports to JSON, and Cargo's coding agents read that export and rebuild each one as a model, a tool or a play.

What does not

Your Clay run history and per-row traces stay in Clay. Community template recipes have no import path, and anything held together by manual copy-paste has to become a real step. Budget the rebuild, not the export.

Or do not move at all

Cargo has an API and runs as one step inside a Clay column. Plenty of teams start there: Clay keeps provisioning the list, Cargo does the part a table cannot, and the migration question waits until there is a reason to answer it.

ClayIn Clay
Becomes in Cargo

Clay Table

Cargo Model or Segment

Clay Function

Cargo Tool or Play

Claygent

Cargo Agent

Workspace and business context

Cargo Context and knowledge resources

Provider connections

Cargo connectors, or your existing provider keys

Scheduled workflow

Cargo Play trigger

Table output and CRM push

Cargo CRM sync, with rules and approvals

“Currently downloading my Clay tables worth saving, pulling them across into Markdown to then give to Cargo. Then everything is getting rebuilt the Cargo way. Impressive”

Muttley MccGwire, nPlan, one week after his first Cargo demo
Ready to map your first workflow?

30 minutes with a GTM engineer, and you leave with a concrete plan. Teams migrating from Clay also get two months of bonus credits matched to their plan.

Or start with the quickstart

Cargo vs Clay, in short

Hypergrowth
Essential. Innovative. Indispensable. Cargo let you build your unique growth engine, a much-needed solution in the market today.
Guillaume Cabane
Guillaume Cabane
Guillaume Cabane

Co-Founder @Hypergrowth

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