One Shared ContextFor Your Team and Your Agents
Turn your GTM knowledge (ICP, personas, positioning, playbooks)into a living knowledge base that grounds every workflow and agent.
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Shared Context Across Your Team and Agents
Define your GTM knowledge once and make it available everywhere.
Humans and AI operate from the exact same understanding of your market.
Reps, RevOps, and marketing work from the same source of truth. No more tribal knowledge scattered across docs, decks, and Slack threads.
Every AI agent is grounded in the same ICP, personas, and positioning, so research, qualification, and outreach stay on-message and on-brand.
Plays and tools read from context at runtime. Update the knowledge base once and every automation downstream instantly stays in sync.
From Markdown to Shared Intelligence
Three steps to turn scattered GTM knowledge into a single,
living context that grounds your whole go-to-market.
Write your GTM knowledge as plain markdown: ICP, personas, positioning, playbooks. No new format to learn, versioned right alongside your code.
Point defineContext at the folder and it syncs to your workspace's context repository on every deploy. Edit a file and it re-syncs. Additive, never destructive.
Cargo derives a knowledge graph from your context and serves it to every agent, play, and teammate. One shared source of truth, always up to date.
Not Just Files, a Connected Graph
Cargo derives a knowledge graph from your context. Personas, positioning,
playbooks, and signals become linked entities your agents can traverse.
Put Your Knowledge to Work
Context grounds every part of Cargo, from agents and plays to the
people on your team, in one shared understanding of your market.
Give research and qualification agents your ICP, personas, and positioning so their output reflects how you actually go to market.
Every rep and every agent pulls from the same positioning and playbooks, keeping outreach on-brand across the whole team.
Capture how to sell to each persona once, then let agents adapt research and outreach to the right buyer automatically.
Score and qualify accounts against a shared ICP definition instead of ad-hoc criteria that drift from rep to rep.
New hires and new agents inherit your entire GTM knowledge base on day one, with no ramp time spent hunting for docs.
Edit a markdown file and it re-syncs. Your context stays a living source of truth, versioned alongside your code.
Managed in the UI. Versioned as code.
Two ways in. One source of truth.
“Essential. Innovative. Indispensable. Cargo let you build your unique growth engine, a much-needed solution in the market today.”Guillaume Cabane
Co-Founder @Hypergrowth
Engineer your growth now
Set the new standard in revenue orchestration.Start creating playbooks to fast-track your success.