LeanData routes inside Salesforce.Cargo fixes the data it routes on.
LeanData is mature at matching and routing in Salesforce. Cargo enriches, dedupes and scores the record first, then routes it across any CRM, with every rule in code.
The difference
LeanData routes the record.Cargo makes the record right first.
Leads reach the wrong rep because of duplicates, missing fields and unmapped territories more often than because of rules.
LeanDataBuilt for
Built for
Lead routing and matching in Salesforce
The revenue engine, with routing as one primitive
Artifact
Artifact
A routing graph in a Salesforce builder
Territories, capacity and assignment in code
CRM
CRM
Salesforce
Salesforce, HubSpot, a warehouse, or several
Before assignment
Before assignment
Left to other tools
Enrichment, dedupe and scoring on the same record
Changing a rule
Changing a rule
Edited in the graph
Planned as a diff, tested before production
In short. Use LeanData to route inside Salesforce. Use Cargo when the data under the routing is the problem, or the engine spans more than Salesforce.
Built for GTM
What routing depends on
A route is only as good as the record it reads.
Routing that knows the org
Territory, capacity, ownership and fallback, not tied to one CRM.
One GTM data model
Accounts, contacts, deals and custom objects. Every play and agent reads the same record.
Enrichment waterfalls
Fill the fields a route depends on before it runs.
Matching and dedupe
Lead-to-account matching and deduplication on the same record, before assignment.
Every assignment traced
Each run leaves a log, so why a lead reached a rep has an answer.
Built by coding agents
Claude Code, Cursor or Codex build and change the engine over the CLI and MCP. Every change is a diff.
Choosing
When to choose which
Both products have a real job. The decision is which job you are hiring for.
Choose LeanData when…
Choose Cargo when…
Both true. LeanData is the better Salesforce router. Cargo is the better GTM engine. A common split: Cargo enriches, dedupes and scores, and LeanData keeps routing inside Salesforce.
Cargo vs LeanData, in short
“Essential. Innovative. Indispensable. Cargo let you build your unique growth engine, a much-needed solution in the market today.”Guillaume Cabane
Co-Founder @Hypergrowth
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