Zapier connects apps. Cargo runs your revenue engine
Cargo watches 35+ signals, then enriches, scores, routes and assigns every account on one data layer. Your coding agents can build all of it.
Trusted by GTM teams at
Zapier moves the record. Cargo decides what happens to it.
A Zap sees the record that triggered it. A revenue decision needs the account behind it: who owns it, what it is worth, what already happened and what your CRM may be told.
 Zapier | Cargo | |
|---|---|---|
| Built for | Connecting any app to any other app, for every team in the company. | Running the revenue engine, from the first signal to the right owner, before and after the sale. |
| Starting point | The record that triggered the Zap, one run at a time. | The account, with its owner, its history and its score, on one data layer. |
| What starts the work | An event in one of your apps, or a schedule you set. | 35+ signals, from new hires and funding rounds to people following a competitor's page. |
| Data | Each data provider is an app you connect with your own account. | 50+ enrichment providers in waterfalls, on Cargo credits or on your own API keys. |
| Assignment | Lead Router, in beta, sends leads round robin to a queue of reps. | Each rep has one identity across Slack, HubSpot, Salesforce, Outreach and Lemlist, so one decision lands in every tool. |
| Your CRM | Each run writes a record, with find-or-create steps to avoid duplicates. | Cargo creates or updates any object in bulk, matched on the key you choose, with owners and associations set in the same step. |
| Where it lives | Zaps are stored and versioned inside Zapier. | In your Git repository. Every change is a pull request, and merging deploys it. |
| When it breaks | Each Zap has its own run history and error emails. | Every step of every run is traced, and an alert tells you which step failed and why. |
In short. Use Zapier to connect apps. Use Cargo when the data has to decide who to target, who owns the account and what your CRM says, and when that logic should live in your repository.
What Zaps leave you to assemble
In Zapier each of these is a chain of steps, copied into every Zap that needs it. In Cargo they ship with the platform, and cookbooks install them in one command.
One data layer
Your CRM, warehouse, product and billing data become one record per account, on your warehouse or ours.
CompaniesAll recordsFilterSort12,480 records6/24 columnsName+23DomainEmployeesCountryIndustryICP fitAdd columnNorthwindnorthwind.com420United StatesLogistics82Contosocontoso.com1,200FranceSoftware74Globexglobex.com3,400GermanyManufacturing91Initechinitech.com260United StatesSoftware68Fabrikamfabrikam.com880FranceRetail55Umbrellaumbrella.com2,100United KingdomHealthcare79Stark Logisticsstarklogistics.com640United StatesLogistics88Wayne Freightwaynefreight.com1,450SpainLogistics7150+ enrichment providers
Providers run in a waterfall, on Cargo credits or your own keys.
Enabled
Enrich inbound leadsSearch...4/4 nodesFilter5/5 statusesAll versionsAll batchesAll datesStartstartFind emailfind_emailEnrich companyenrich_companyICP fitscore_icpAda Lovelaceada@northwind.comNorthwind, 420 employees82/100Grace Hoppergrace@contoso.comContoso, 1,200 employees74/100Alan TuringNo email found, 0 creditsGlobex, 3,400 employees91/100Katherine Johnsonkatherine@initech.comRunning...Default35+ signals
New hires, job changes, funding rounds, warm intros, new followers of a competitor's page and people connecting with a competitor's sales team.
NorthwindSignals this week
Ada Lovelace reacted to your post2h- Ada Lovelace commented on your post3h
- Ada Lovelace viewed your profile1d
- Northwind viewed your company page1d
Scoring
Each account gets a fit score and a readiness score from signals.
EnabledRoute inbound leadsSearch...2/2 nodesFilter5/5 statusesAll versionsAll batchesAll datesStartstartICP fitscore_icpAda Lovelace82/100Grace Hopper74/100Alan Turing91/100Katherine Johnson68/100Edsger Dijkstra55/100Mary Jackson77/100Claude Shannon86/100Barbara Liskov63/100DefaultRouting and assignment
Territories, round robin and a capacity per rep send each account to the right SDR, AE or CSM, and every assignment is logged.
Revenue organizationNew territoryNew capacityMembersTerritoriesCapacitiesA group of members that shares incoming records. Weights and a fallback decide who is next.
Territories3 territoriesUnited StatesInbound from North AmericaFranceInbound from FranceEMEAEverything else in EuropeUnited StatesLabel*United StatesChoose a label to your territory
Color*Choose a color to represent your territory
DescriptionInbound from North AmericaChoose a description
Members*AMAlice Martin
50SOSam Okoro50Add memberPick members you want to be part of your territory
Fallback MemberDCDana Cole
The member that will be used when other territory members are not available (e.g. Capacity reached).
SaveEvery run traced
Every step of every run is logged, failures are named, and you get an alert when one breaks.
TracesAll triggers4/4 statusesLast 7 daysRecordTriggerSpansUserDurationStarted atFinished atCreditsAda LovelaceRoute inbound leads6 spans602.41sNov 3rd, 2026 10:14:02Nov 3rd, 2026 10:14:041NorthwindAccount researcher3 spans30AMAlice Martin8.62sNov 3rd, 2026 10:11:40Nov 3rd, 2026 10:11:493Katherine JohnsonRoute inbound leads5 spans411.97sNov 3rd, 2026 10:09:13Nov 3rd, 2026 10:09:151ContosoEnrich new accounts4 spans403.18sNov 3rd, 2026 09:58:21Nov 3rd, 2026 09:58:242Grace HopperRoute inbound leads6 spans602.06sNov 3rd, 2026 09:51:07Nov 3rd, 2026 09:51:091GlobexAccount researcher4 spans40MDMarc Dubois11.3sNov 3rd, 2026 09:44:52Nov 3rd, 2026 09:45:034Alan TuringRoute inbound leads6 spans602.28sNov 3rd, 2026 09:39:18Nov 3rd, 2026 09:39:201InitechEnrich new accounts4 spans314.05sNov 3rd, 2026 09:31:46Nov 3rd, 2026 09:31:502
GTM as code, in your repo.
Your whole Cargo workspace is TypeScript in git: every change reviewed, planned and reversible.
- In your repoThe whole workspace, declared in TypeScript.
- Planned on every pull request
cargo-ai project planshows the diff. Merging deploys it. - Undone with git revertRevert the commit and the previous version deploys.
Written by your coding agent: Claude Code, Cursor or Codex.
import { defineMember, defineTerritory } from "@cargo-ai/cdk";const alice = defineMember("alice@acme.com");const dana = defineMember("dana@acme.com");// United States accounts go to Alice, Dana coversexport const unitedStates = defineTerritory("united-states", {label: "United States",members: [{ ref: alice, weight: 1 }],fallback: dana,});
When to choose which
Both products have a real job. The decision is which job you are hiring for.
Choose Zapier when…- The workflow is outside revenue, in finance, HR, IT or support.
- A teammate builds a simple automation alone, in a few minutes.
- The app you need is only in Zapier's catalog of 9,000+ apps.
- Nothing downstream depends on who owns the account or how clean your CRM is.
Choose Cargo when…
- The workflow decides who to target, who owns an account or what your CRM says.
- Enrichment needs a fallback across providers, not one API call.
- One ICP or territory change should apply to every workflow at once.
- You need to answer why a lead went to that rep.
- You want it built by your team, with our help or by us, and kept in your repository.
Both true. Zapier is the better connector. Cargo is where the revenue engine runs. Teams often keep Zapier for the long tail and move the Zaps that touch pipeline.
Cargo vs Zapier, in short
If the job is connecting apps, another connector will do. If your workflows decide who to target, who owns an account and what your CRM says, Cargo: it watches 35+ signals, enriches every account across 50+ providers, scores, routes and assigns it on one data layer, and keeps the logic in your repository, where your team or its coding agents build it.
No. Zapier connects more than 9,000 apps. Cargo connects 150+ tools built for revenue work: CRMs such as Salesforce, HubSpot and Attio, sequencers such as Outreach, Salesloft and Lemlist, ad platforms, Slack, Microsoft Teams and your warehouse, plus HTTP steps for any API. Teams often keep Zapier for the long tail.
Where the work lands, and how much of it an agent can reach. Zapier lets you build a Zap from Claude, ChatGPT or Cursor, and the Zap lives in Zapier. Everything in Cargo, from the data model to territories and alerts, can be built from Claude Code or Codex through the CLI, the TypeScript project, the API or the MCP server, and each change is a pull request your team reviews before it deploys.
More than 35. People: new decision makers, job changes, key employees leaving, warm intros through your team, customers or investors. Companies: job offers, fundraising, mergers and acquisitions, headcount growth, new tools adopted or dropped, and companies using a competitor. LinkedIn: new followers of your page or a competitor's page, engagement with your posts or a competitor's, and people connecting with a competitor's sales or customer success team. Zapier starts a Zap on events in the apps you connect; these signals come from Cargo.
Yes. Territories with weighted members and a fallback, round robin and a capacity per rep send each account to the right SDR, AE or CSM. Each rep has one identity across Slack, HubSpot, Salesforce, Outreach and Lemlist, so the owner is set in every tool, and every assignment is logged. Zapier's Lead Router, in beta, routes leads round robin into queues of reps.
Cargo creates or updates accounts, contacts, deals and custom objects in HubSpot, Salesforce or Attio, in bulk. Each record is matched on the key you choose, such as a domain or a LinkedIn URL, so nothing is duplicated, and you can make an ambiguous match stop instead of updating every record. Associations, owners and lists are set in the same step, and you decide which fields Cargo is allowed to change.
Your choice. Your team builds on the platform, your team builds with our help, or our team builds and runs it for you. In every case the logic and the context live in your repository, and the data is yours, on your warehouse or ours.
One at a time, starting with the Zaps that touch pipeline. Run the Cargo workflow next to the Zap and switch when the results match. Cargo has an API, so a Zap can call it as one step, and a Cargo workflow can post to a Zapier webhook. At Augment Code, contact forms went through Zapier into Salesforce and waited for someone in ops; on Cargo every form is enriched, classified and routed first, and a rep calls back in under an hour instead of 24.
Zapier has a free plan with 100 tasks a month, Professional from $19.99 a month for 750 tasks and Team from $69 a month for 2,000 tasks, billed yearly. A task is each successful action step; triggers, filters, paths and formatting are free, and Agents are billed separately. Cargo prices each action in credits, from $165 a month: a workflow step costs 0.01 credit, and data and AI are priced per action.
Zapier connects applications: a trigger in one app causes an action in another, across a very large catalogue of integrations. Cargo orchestrates a revenue engine, so accounts, contacts, territories, enrichment waterfalls, scoring and routing are primitives rather than things you assemble out of generic steps. The practical difference is that Zapier moves a record between two tools, while Cargo decides what should happen to it.
When the job really is gluing two applications together, and nobody needs to reason about the result later. Zapier's integration catalogue is the broadest available and a simple Zap takes minutes to build with no technical owner. If your requirement is a Slack message when a form is submitted, Cargo is the wrong size of tool.
Because it prices per task and GTM workloads are high volume by nature. Enriching, scoring and routing every record in a database means one task per record for each action step, and the same run that costs pennies on a hundred rows costs real money on a hundred thousand. Cargo prices each action in credits: a workflow step costs 0.01 credit, so the steps that move a record are not what you pay for.
No, and it does not try to. Zapier holds no durable model of an account or a contact, so anything that needs to know what is already true about a record has to look it up somewhere else on every run. That is fine for glue and it is the wrong foundation for an engine.
Yes, and it is a sensible split. Cargo owns the data model, the scoring and the decisions; Zapier reaches the long tail of applications that matter to one team and would never justify a first-class integration.
“Essential. Innovative. Indispensable. Cargo let you build your unique growth engine, a much-needed solution in the market today.”
Guillaume Cabane · Co-Founder @Hypergrowth
Build the self-driving GTM engine
Your coding agents build it on Cargo.Or our team builds, operates and improves it with you.