Unify runs warm outbound.Cargo runs every motion.
Unify takes a signal to a rep-approved send. Cargo is GTM infrastructure: one data model, scoring, routing and plays for inbound, outbound and expansion, in code your coding agents build on.
The difference
Unify owns one motion.Cargo is the engine under all of them.
Same accounts, different scope. Unify stops at the send. Cargo holds the data and logic every motion reads.
UnifyBuilt for
Built for
Warm outbound, signal to rep-approved send
Every motion: inbound, outbound, expansion
Data model
Data model
Scoped to outbound
A system of record other tools build on
Routing
Routing
Outside the product's scope
Territories, capacity and assignment
Who builds it
Who builds it
Configured in Unify
Coding agents over the CLI and MCP, or TypeScript
Best when
Best when
Outbound is the whole job
The job is the revenue engine
In short. Use Unify for rep-approved outbound. Use Cargo when the same accounts also drive inbound, routing and expansion.
Built for GTM
What an outbound tool leaves out
Unify's scope ends at the send. Every other motion needs these.
One GTM data model
Accounts, contacts, deals and custom objects. Every play and agent reads the same record.
Routing that knows the org
Territory, capacity, ownership and fallback, shared by every motion.
Signals into one score
Hiring, funding and web intent stack into a score any play, agent or rep can act on.
Plays that fire on change
A signal lands, a play runs. Retried and traced.
CRM-safe writes
Dedupe, protected fields and attribution on every write to Salesforce and HubSpot.
Built by coding agents
Claude Code, Cursor or Codex build and change the engine over the CLI and MCP. Every change is a diff.
Choosing
When to choose which
Both products have a real job. The decision is which job you are hiring for.
Choose Unify when…
Choose Cargo when…
Both true. Unify is the better outbound tool. Cargo is the better GTM engine. Teams often let Cargo own the model and scoring, and hand warm accounts to Unify.
Cargo vs Unify, in short
“Essential. Innovative. Indispensable. Cargo let you build your unique growth engine, a much-needed solution in the market today.”Guillaume Cabane
Co-Founder @Hypergrowth
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