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GTM Playbook: Gifting 101

How to run a gifting campaign your top 100 accounts remember, in 7 steps, with the real campaigns behind each one: Brex's champagne, Monaco's poker sets, Influ2's Oura Rings. Templates and tool prices for every step.

13-page PDF, 2.7 MB. Your address joins the Cargo newsletter, and you can unsubscribe from any email.

A gift with a reason gets a meeting

Brex sent 300 bottles of champagne to founders who had raised in the last 6 months, with one line: "Congrats on your recent fundraise!" 75% took a demo and 75% of those bought, 169 customers for about $19,000. A typical cold email gets 1 to 3% replies.

169Brex customers from 300 bottles
60%of Influ2's gift recipients booked a meeting
$10,000for 100 gifts at $100, Monaco's numbers
7steps, each with templates and tool prices
Cover of GTM Playbook: Gifting 101, a free Cargo playbook13-page PDF, 2.7 MB

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