Cargo vs Common Room

Common Room is a signal layer: it captures activity across community, social and product surfaces, resolves it to people and accounts, and surfaces who is worth a conversation. Cargo is the orchestration layer that decides what to do about a signal, with the data model, enrichment, scoring, routing and agents held as code.

When the problem is that you cannot see the signals in the first place, particularly community-led or product-led motions where the interesting activity happens outside the CRM. Common Room's identity resolution across those surfaces is the thing it is built for, and Cargo does not replace it.

Not really, which is why teams often run both. A signal is an input. Something still has to enrich the record, score it against your ICP, decide who owns it and act, and it should do that the same way whether the trigger came from a community post or a form. That decision layer is the part Cargo is.

Yes, and it is the natural pairing. Common Room detects and resolves; Cargo takes the resolved signal and runs the engine against it.