To measure what a go-to-market team gains or loses by moving from ZoomInfo to Cargo, take 20 rows of your ZoomInfo export, re-derive them on Cargo from name and domain alone, verify the emails from both sources, and compare verified coverage. The Cargo side of a 20-row test costs about 44 credits, inside the 100 free credits a new account starts with.
ZoomInfo does not publish its prices: zoominfo.com/pricing lists plans and a “Get Pricing” form, and says pricing depends on features, number of licenses and credit usage (fetched Oct 16 2026). So this article does not estimate a ZoomInfo price. The cost side of the comparison is your own contract. The steps are the zoominfo-to-cargo skill, and they apply the same way to Lusha and Cognism. For a credit-priced tool, see Migrate from Apollo to Cargo.
What coverage to expect, and why you still have to measure it #
Cargo platform data, 90 days to Oct 16 2026:
| Job | Runs | Found a record |
|---|---|---|
| Person enrichment | 1.97M | 67.8% |
| Company enrichment | 2.45M | 91.6% |
Those are averages across every workspace and every list. Coverage is not uniform: a source strong in US software companies can be thin in European manufacturing. The only number that decides a renewal is the one measured on the segment you sell into, which is what the steps below produce.
What the Cargo side costs, from each action’s credit definition in Cargo’s code:
| Cargo action | What it does | Credits |
|---|---|---|
waterfall.enrichContact | Person record from several providers | 2 |
waterfall.enrichCompany | Company record from several providers | 1 |
waterfall.verifyEmail | Deliverability check | 0.1 per address |
An enrichment that finds nothing returns no data and is not charged. Verification is charged for every address checked.
Run it #
1. Install and sign in
npm install -g @cargo-ai/cli
cargo-ai login --email you@company.com # sends a code
cargo-ai login --email you@company.com --code 123456 # creates the account on first use
2. Sample the export, and keep what it claims
Export 20 rows from the segment you actually sell into. Keep the columns ZoomInfo filled: they are the answer key.
3. Re-derive the rows from identifiers only
Send name and domain, or a LinkedIn URL, and nothing ZoomInfo found:
cargo-ai orchestration action execute-batch \
--action '{"kind":"connector","integrationSlug":"waterfall","actionSlug":"enrichContact"}' \
--records '[{"first_name":"Ada","last_name":"Lovelace","domain":"example.com"},{"linkedin":"https://www.linkedin.com/in/someone"}]' \
--limit 5 --wait-until-finished
--limit 5 submits the first five records only, so you can read the output and cost before running all 20. The person comes back under person, with professional_email, title, seniority, company_domain and, when found, mobile_phone.
Seat-priced databases are often kept for firmographics rather than contacts, so run the company rows too:
cargo-ai orchestration action execute-batch \
--action '{"kind":"connector","integrationSlug":"waterfall","actionSlug":"enrichCompany"}' \
--records '[{"domain":"example.com"}]' \
--wait-until-finished
The company comes back under company, with employees_count, industry, founded, linkedin_url and, when available, funding_details and technologies.
4. Verify both sides, including ZoomInfo’s
An address is not correct because it came from an expensive source. Verify the ZoomInfo emails and the Cargo emails with the same action:
cargo-ai orchestration action execute-batch \
--action '{"kind":"connector","integrationSlug":"waterfall","actionSlug":"verifyEmail"}' \
--records '[{"email":"ada@example.com"}]' \
--wait-until-finished
5. Report three numbers
| Measure | ZoomInfo export | Cargo waterfall |
|---|---|---|
| Emails present | of 20 | of 20 |
| Verified deliverable | of 20 | of 20 |
| Cost of the sample | your contract | credits used |
20 contacts re-derived at 2 credits, plus 0.1 per address verified on both sides, is about 44 credits. Compare against the export’s verified rows, not its row count: lists age, and a two-year-old export measures staleness rather than either vendor.
Run both during the renewal window #
Cargo has a ZoomInfo connector that runs on your own ZoomInfo credentials (username and password, or PKI), and Cargo charges no enrichment credits for its lookups. You can put ZoomInfo and the waterfall in the same Cargo flow, ZoomInfo first and the waterfall only on what it misses, and read the coverage each one adds before the renewal date rather than after.
Where ZoomInfo is still the better fit #
- Coverage you measured and cannot replace. If verified coverage drops materially on your segment in the test above, that is the answer: keep ZoomInfo, and call it from Cargo.
- Data beyond contacts and firmographics. The ZoomInfo connector also exposes intent, news and scoops searches. If your team acts on those, the waterfall above does not replace them.
- One contract and one interface for the sales team. ZoomInfo is a product reps search in directly. Cargo has no contact database to browse; it calls providers for the records you send it.
Frequently asked questions #
ZoomInfo does not publish prices. Its pricing page lists plans and a request form, and says pricing depends on features, number of licenses and credit usage. Use your own contract as the cost side of the comparison.
About 44 credits for 20 contacts: 2 credits per contact on waterfall.enrichContact, plus 0.1 per address verified on both sides. A new account starts with 100 free credits and needs no card.
Yes. Cargo’s ZoomInfo connector runs on your own ZoomInfo credentials, so ZoomInfo can stay the first source and the waterfall can run only on the rows it misses.
Yes. The method is the same: re-derive a sample of the export from its identifiers, verify both sides, and compare verified coverage on your own segment.
Sources #
- ZoomInfo: pricing page, fetched Oct 16 2026 (plans listed, no prices published).
- Cargo: credit prices from each action’s definition in Cargo’s code; job-level results from Cargo platform data, 90 days to Oct 16 2026.